Menu

Blog

Welcome to my site July 21, 2011 - Posted By: Michael

I am passionate about persuasion and lawyering! I have created this site to share some of the knowledge that has helped me over the years. From Aristotle’s On Rhetoric to the latest in neuroscience, I believe that creating an emotional connection is the key to persuasion. This site will include ideas and techniques about how to persuade through body language, presentation, and language. I will report on current research about empathy–which I believe is the basis for emotional connection and therefore persuasion–including my own research in the area that I am planning to conduct with Sara Konrath, Assistant Research Professor at the University of Michigan.

Share
Tags: , ,

It’s all in the eyes

Studies in cognitive neuroscience have shown that fear, surprise, happiness and other emotions trigger the amygdala in the brain based on the the amount of white in the eyes. While the orbitofrontal cortex and other parts of the brain decode complex facial expressions, the amygdala is quick and simple and responds based on just one thing--how much eye white is showing.

Signup

Register here to receive information from Michael including:
  • upcoming seminars
  • using Aikido and Zen in your trial practice
  • a regular trial lawyers book club
  • his upcoming Trial Guides’ book

Your Name (required)

Your Email (required)

 I am a practicing member of the legal profession.

Comments (optional)