I am passionate about persuasion and lawyering! I have created this site to share some of the knowledge that has helped me over the years. From Aristotle’s On Rhetoric to the latest in neuroscience, I believe that creating an emotional connection is the key to persuasion. This site will include ideas and techniques about how to persuade through body language, presentation, and language. I will report on current research about empathy–which I believe is the basis for emotional connection and therefore persuasion–including my own research in the area that I am planning to conduct with Sara Konrath, Assistant Research Professor at the University of Michigan.
Posts Tagged ‘neuroscience’
July 21, 2011 - Posted By: Michael